5 Elements Of A Smart Business Goal
Leadership must cultivate a test-and-learn culture, in part by penalizing those who act without sufficient evidence. Nothing but a success in a testing environment should be rolled out more broadly. Refine the hypothesis on the basis of the results, and consider testing a variation. Most important, capture what’s been learned, and make it available to others in the organization through a “learning library,” so resources aren’t wasted proving the same thing again. Companies that equip managers to perform small-scale yet rigorous experiments don’t only save themselves from expensive mistakes—they also make it more likely that great ideas will see the light of day. Too many business innovations are launched on a wing and a prayer—despite the fact that it’s now reasonable to expect truly valid tests. A robot vacuum cleaner or mopping robot can be programmed to clean the floor when staff aren’t present (just be sure to program your smart security so its motion detectors don’t identify t...